Seminar “Exhibition activity of the enterprise”

    In the period from March 14 to March 15, 2018 a seminar on the topic will be held on the basis of JSC “Institute of Belorgstankinprom” (Minsk, Dolgobrodskaya str., 16, 4th floor)The exhibition activity of the enterprise is an effective mechanism for marketing and promoting products to foreign and domestic markets “.

    We ask you to provide a list of specialists for participation in the seminar and certification by March 2, 2018.

    Contact information: tel. (017) 345-73-84, (029) 608-50-41, e-mail: reklama@belstanki.by Murashkevich Victoria Gennadievna.

    The number of hours of training is 16.

    The cost of training one specialist is 156 rubles (in the case of a collective application, discounts are provided).

     

    Seminar program

    «The exhibition activity of the enterprise is an effective mechanism for marketing and promoting products to foreign and domestic markets

    Date and venue:

    from March 14 to March 15, 2018, Minsk, Dolgobrodskaya str., 16, room420

    Time of the event Subject
    march 14, 2017 Registration of seminar participants – 930 – 1000
    The seminar starts at 1000
    1000 – 1045 Market Overview
    Factors, conditions and trends of market development.
    Quantitative indicators characterizing the state of the market.
    Promising and unpromising products.
    Trends and the rate of change of their market shares.
    A.S. Sverlov – Associate Professor of Marketing Department of BSEU, Candidate of Economics, Associate Professor
    1045 – 1130 Marketing strategies
    Evaluation of the effectiveness of implemented strategies.
    Justification of expediency of revision of the implemented strategies.
    Determination of the financial potential of the possibility of adjusting marketing strategies.
    Assessment of prospects for the implementation of marketing strategies.
    A.S. Sverlov – Associate Professor of Marketing Department of BSEU, Candidate of Economics, Associate Professor
    1130 – 1430 Psychology and ethics of business communication.
    Communicative competence of a specialist.
    Effective communication techniques, achieving emotional stability.
    Psychological techniques and methods of countering negative manifestations in business communication.
    Lutsaev V.I. – Associate Professor of the Faculty of Psychological and Pedagogical retraining of economic personnel of BSEU, PhD, Associate Professor
    1430 – 1500 Lunch (dining room of JSC “MATZ named after V.I.Kozlov”)
    1500 – 1700 Modern exhibition marketing.
    Organization of participation in the exhibition.
    Marketing actions aimed at the correct selection of the exhibition topics and determining the expediency of participation in the exhibition.
    The system of state regulation of exhibition and fair activities in the Republic of Belarus.
    Advertising technologies are the most effective in exhibition work.
    The basic rules of the Dress Code.
    A memo for the exhibition manager.
    Formation of the exhibition budget.
    Mikholap S.V. – Associate Professor of the Department of Business Economics and Law of BSEU, Candidate of Technical Sciences, Associate Professor
    March 15, 2018 The seminar starts at 1000
    1000 – 1030 Providing information support to Belarusian enterprises through a modern foreign trade Internet platform export.by
    Sh.A. Oganov – Head of the International Cooperation Department of the National Marketing Center of the Republic of Belarus
    1030 – 1200 Preparation for the conclusion of a foreign trade agreement (analysis of the conditions of entry into foreign markets, selection and verification of the counterparty before the conclusion of the contract).
    Regulation of foreign trade agreements (international documents and legislation of the Republic of Belarus, including Decrees of the President of the Republic of Belarus No. 178, 221).
    Structure and content of the foreign trade agreement.
    Characteristics of Incoterms 2010 terms.
    Peculiarities in the selection and application of Incoterms 2010 terms in the practice of business entities of the Republic of Belarus.
    Turban G.V. – Head of the Department of International Business, Candidate of Economics, Associate Professor
    1200 – 1330 Practical use of tools to protect the economic interests of domestic producers in foreign markets.
    Mikholap S.V. – Associate Professor of the Department of Business Economics and Law of BSEU, Candidate of Technical Sciences, Associate Professor
    1330 – 1400 Coffee break
    1400 – 1530 Approaches to marketing research of foreign markets
    The main parameters of the country’s market.
    Methods of their establishment.
    Typical errors in determining the market capacity.
    Tools for forecasting demand for export products.
    Glubokiy S.V. – Associate Professor of the Department of Marketing of BNTU, Ph.D., Associate Professor, editor of the journal “Marketing: Ideas and Technologies”
    1530 – 1600 Summing up the results of the seminar and presentation of certificates.

    Our address

    Minsk, Dolgobrodskaya str. 16